How Bókun helps travel businesses.
Two case studies showing how Bokun helps real people.
Client
Package
Bókun
Brand Story
Deliverables
Timeline
2 Hero Videos
~ 1 Month
1.2M+
Views on YouTube
500x
Their standard audience reach
77% Savings
Compared to the average cost of a traditional media production agency
The Challenge
Bokun needed compelling stories that demonstrated the real-world value of its software. Rather than creating traditional product-focused marketing, the goal was to put the customers and their businesses at the center of the story.
The Approach
I made two case studies about operators who run their businesses on Bókun: Tijon Miami, and Sandbar Joe’s. Instead of focusing on product features, each video follows real people who benefit from utilizing their software.
The Result
The two videos have drawn 1.2M+ views on a channel with only 2.2K subscribers, more than 500x Bókun's subscriber base. They're among the most-watched videos on the channel, which shows the content found an audience well beyond Bókun's existing followers.
“Wow! This is incredible! I love it. OMG! You need to do more for me please.”
-Ana Mota
Owner, Tijon Miami
“These case studies are amazing! You’re the best, I know who I’m hiring next time we have a project in the US!”
-Vanessa Vorpahl
Marketing Director, Bókun