SportRx’s YouTube Takeover

An online retailer of high-end prescription lenses, glasses, and goggles, SportRx leveraged their partnerships by creating review videos, lens comparisons and buyer’s guides with the brands they carry (Oakley, Ray-Ban, Gucci, etc.) Now, anytime someone searches for a popular pair of frames on YouTube, SportRx is always near the top.

My Role

Lead Videographer for our team of 6. I was chiefly responsible for our outdoor shoots, studio shoots, creative shoots, livestreams, & production equipment. I also edited projects with our 4 other editors. All together, I handled concepting, shooting, lighting, editing, motion graphics, thumbnails, and directing the opticians on camera.

Client

Package

SportRx

Full-Time

Deliverables

Timeline

150+ YouTube Videos

~ 1.5 Years

The Challenge

Eyewear is a hard sell online. Lens tints, coatings, and frame fit are hard to judge without trying them on, and many buyers don’t know their prescription can work in a sport frame at all. The videos had to educate viewers, rank for trending search terms, build trust in the opticians as experts, and drive them to the site.

The Approach

We designed a repeatable video format around one idea: show the gear on athletes, then explain it. Each video pairs on-location action footage with clear close-ups of lenses and fit. We made comparison videos, buyers guides, review videos and provided examples of lens tints through clever color-grading. Shooting in batches let us deliver 10-15 videos per month.

The Result

The videos became evergreen content on SportRx’s YouTube channel and continue to provide them with outreach long after I’m gone. From 22.6k subscribers when I joined to 112.6k now, our system is still working for them to this day. Equally as impactful, these fit and review videos help customers make an informed decision before they buy, drastically decreasing returns/exchanges.

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Return Home

150+

Long-Form YouTube videos made for the channel

22.6k→112.2k

Subscriber count from when I started with the team to now.

75M+

Total views on their YouTube channel