Client:
Bókun (A Tripadvisor company)
deliverable:
Two video case studies of their clients; Tijon Miami and Sandbar Joe’s in New Jersey
result:
1.2M+ Combined Views
The challenge
Bokun needed compelling stories that demonstrated the real-world value of its software. Rather than creating traditional product-focused marketing, the goal was to put the customers and their businesses at the center of the story.
1.2M+
VIEWS
The Approach
I made two case studies about operators who run their businesses on Bókun: Tijon Miami, and Sandbar Joe’s. Instead of focusing on product features, each video follows real people who benefit from utilizing their software.
The Result
〰️
The Result 〰️
Over 500 x
their standard reach
The two videos have drawn 1.2M+ views on a channel with only 2.2K subscribers, more than 500x Bókun's subscriber base. They're among the most-watched videos on the channel, which shows the content found an audience well beyond Bókun's existing followers.