CASE STUDIES
Customer stories, launch campaigns, in-store branded content and cool events. Four recent projects, what each client needed, what I made and how it performed
Views across two customer profiles for Bókun, a Tripadvisor company.
1.2M+
5.6%
CTR for IRCODE’s Super Bowl and SXSW campaign.
47+
30
Storefronts across the nation playing videos for 30 separate in-house brands.
CTR for IRCODE’s Super Bowl and SXSW campaign.
client
Bókun
Cost
Package
Brand Video
Result
$3000 per video
1.2M+ Views
1.2M+
Views on the case studies combined
<500x
Their standard reach (at 2.2k subscribers)
Bókun needed compelling stories that demonstrated the real-world value of its software. Rather than creating traditional product- focused marketing, the goal was to put the customers and their businesses at the center of the story.
The Challenge
Top 3
Both videos are ranked 2 & 3 on Bókun’s YouTube channel
The solution
I made two case studies about operators who run their businesses on Bókun: Tijon Miami, and Sandbar Joe’s. Instead of focusing on product features, each video follows real people who benefit from utilizing their software.
IRCODE
client
Package
Retainer
Cost
$5000/month
Result
Millions of views at 5.6% CTR
The Challenge
Bókun needed compelling stories that demonstrated the real-world value of its software. Rather than creating traditional product-focused marketing, the goal was to put the customers and their businesses at the center of the story.
The solution
I made two case studies about operators who run their businesses on Bókun: Tijon Miami, and Sandbar Joe’s. Instead of focusing on product features, each video follows real people who benefit from utilizing their software.
5.6%
click-through rate on the campaign ads
millions
of views across ads, recaps, and influencer content
*For context, the average click-through rate for
Facebook video ads is only 1.6% (Wordstream data via searchlab)
client
Bókun
Cost
Package
Brand Video
Result
$3000 per video
1.2M+ Views
I made two case studies about operators who run their businesses on Bókun: Tijon Miami, and Sandbar Joe’s. Instead of focusing on product features, each video follows real people who benefit from utilizing their software.
Bókun needed compelling stories that demonstrated the real-world value of its software. Rather than creating traditional product- focused marketing, the goal was to put the customers and their businesses at the center of the story.
The solution
1.2M+
Views on the case studies combined
<500x
Their standard reach (at 2.2k subscribers)
The Challenge
Top 3
Both videos are ranked 2 & 3 on Bókun’s YouTube channel
Preston Danford Video that gets watched, clicked and seen in stores
Customer stories, launch campaigns, in-store brand content and documentary films. Four recent projects, what each client needed, what I made, and how it performed.
Two customer stories that became the channel's top performers
The brief
Bokun makes booking software for tour and activity operators. They wanted to show prospective customers what the software looks like inside a real business, told by the operators who use it.
What I made
Two video case studies, each built around a Bokun customer: their business, the problems they faced, and how the software changed their day-to-day operations.
A full campaign across two of the year's biggest events
The brief
IRCODE needed to build awareness at the Super Bowl and SXSW, then turn that attention into clicks on social.
What I made
- Video ads for paid social
- On-site documentation at both events
- Event recap videos and ongoing social content
- An influencer campaign with NFL player Braxton Berrios
- Ad placement across IRCODE's social platforms
Thirty brands, launched on screens in stores across the country
The brief
Nectar Markets was launching 30 in-house brands across more than 47 storefronts nationwide. Each brand needed its own visual content, ready for both digital and in-store use.
What I made
Dozens of hero videos and a library of product photography, covering all 30 brands. The videos now run on in-store TV screens at Nectar locations around the country.
The story of a racing community, shot from the track
The brief
OMRRA wanted a film that explains who they are and why their racing community matters, for riders, members and sponsors.
What I made
A brand film that tells the organization's story through its people, paired with on-track motorcycle footage captured at racing speed. It's some of the action photography I'm proudest of.
Client: Bókun
Package: Brand Video
1.2M+ Views
Client: Nectar
Package: Retainer
Client: IRCODE
Package: Retainer
700k views & 5.6% CTR
Client: OMRRA
Package: Single Event
1.2M+ Views
1.2M+ Views
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